Lately, I have had much time to surf around on the internet. When I’m at work, any internet surfing that I do is strictly work related. Some of the sites have been blocked and if I surf to a blocked site, my visit get logged. I’ve just started the job and I don’t want to lose it because I’m surfing around. But there are sites that aren’t blocked and it’s not restricted. I visit those sites daily, mainly to update myself with technology news. Google has a feed reader so I use that to read feeds from other sites. Another thing that Google does well is collect data. I had checked my statistics with Google in a while so I thought I’d take a look. To my surprise, they updated the Google Analytics application. This time, it looks better and displays a lot more information.
Everything has been made more graphical and more detail is shown. It has a cleaner look to it compared to before. Before, the colours were a bit dull but in this version, the colours have a more vibrant look. Things appear to stand out more. It makes the data more appealing to the eye and gives the effect that the data have some importance to them. In the last version, I looked at the graphs and charts and thought nothing of it. Now I look at it and I want to know what the numbers mean.
The overview section appears to have the same layout as before only this time it contains more vibrant colours.
The one feature that I really like is the map. The map has turned into something very complex and very detailed. It shows you where the visitors are from and it narrows it down to their city. I think this thing is so accurate that it’s scary. I inserted the code for Google Analytics to track the traffic for a client’s site and they were amazed. They knew exactly who visited from which cities.
Clicking on a continent will display statistics about the countries on that continent. After that, you’re able to drill down even further and you’ll eventually see the city that your visitors are from.
A new little feature that they’ve added is the ability to compare the statistics with data from previous months or even previous years. I compared this month’s traffic to last year’s traffic and saw that the number of visitors is climbing. Between April 30, 2006 and May 14, 2006 I didn’t have any traffic. I’m not sure why that is. If Google says that I didn’t get traffic on those dates, who am I to say otherwise?
Right now, I’m not relying too much on traffic coming from elsewhere. This site was create to keep my friends and family up-to-date with what I’m doing so if they know my name, that’s all they have to type into the address bar to get here. But traffic from another site is still appreciated. Some of the traffic that I’m receiving from search engine is probably from my friend who doesn’t know how to use the internet a lot yet. She types in “www.donkhth.com” into a Google search and it just brings her here.
It’s nice to see a change in the Google Analytics program. The amount of information that I’ve received from them is helpful when to my web designing. It lets me know what people are searching for to get to my site, how they’re getting here and how long they stay here for. They don’t stay here long but a minute or two is better than nothing. If you’re a web master and you’re not using Google Analytics, you’re missing out on some helpful statistics. I recommend that you sign up and start collecting data.